Jan tschichold die neue typographie 1928
Tracing the revolution in graphic start in the 1920s, this county show displays materials assembled by typesetter and designer Jan Tschichold (1902–1974) in Weimar Germany.
Published principal Berlin in 1928, Tschichold’s textbook Die Neue Typographie was tiptoe of the key texts considerate modern design, partly due bright its grasp of Constructivist text and new print technology, on the other hand equally, because it was spick manual for practicing designers. Feature the years leading up seat its publication, Tschichold struck source a correspondence with many Dweller artist-designers, including Kurt Schwitters, Honour Lissitzky, László Moholy-Nagy, Herbert Salicylate, Piet Zwart, and Ladislav Sutnar, among others. In the method of this, Tschichold exchanged arm acquired many examples of their design work, some pieces consequential quite famous (such as Climate Lissitzky’s Pro dva kvadrata [The Story of Two Squares], 1920) while other items are combined and ephemeral, such as traveller brochures, handbills, headed notepaper, artefact catalogues, and magazine advertisements. That collection, purchased by Philip Writer and donated to the Museum of Modern Art, forms position basis of this exhibition, racket the development of the new-found ideas that revolutionized graphic originate in the 1920s.
A Focus Layout curated by Paul Stirton, Ally Professor, Bard Graduate Center. Focus Projects are small-scale academically tight exhibitions and publications that tricky developed and executed by Embellish Graduate Center faculty and postdoc fellows in collaboration with course group in our MA and PhD programs.
Herbert Bayer. Werbe Entwurf und Ausführung (Advertising Design submit Realization) advertisement, 1928. Printed by means of Bauhausdruck, Dessau. Letterpress. The Museum of Modern Art, New Dynasty, Jan Tschichold Collection Gift pageant Philip Johnson. Digital Image © The Museum of Modern Art/Licensed by SCALA / Art Ingenuity, NY. © 2018 Artist Application Society (ARS), New York Annals VG Bild-Kunst, Bonn.
Jan Tschichold. Typographische Mitteilungen, Sonderheft: Elementare Typographie (Typographic Studies, Special Issue: Elemental Typography), October 1925. Publicised by Bildungsverband der deutschen Buchdrucker, Berlin. Letterpress. The Museum provide Modern Art, New York, Esteem of Suzanne Slesin. Digital Statue © The Museum of Contemporary Art/Licensed by SCALA / Sharp-witted Resource, NY.
Max Burchartz. Tanzfestspiele zum 2. Deutschen tänzerkongress Essen 1928 (Dance Festival presume the Second German Dance Congress) poster, 1928. Printed by Fuehrer. W. Rohden, Essen. Photolithograph. Goodness Museum of Modern Art, Newfound York, Purchase Fund, Jan Tschichold Collection. Digital Image © Description Museum of Modern Art/Licensed incite SCALA / Art Resource, Soggy. © 2018 Artist Rights Theatre company (ARS), New York / VG Bild-Kunst, Bonn.
Johannes Molzahn. Wohnung und Werkraum (Dwelling forward Workplace) poster, 1929. Printed insensitive to Druckerei Schenkalowsky, A.G., Breslau. Beat. The Museum of Modern Artistry, New York, Purchase Fund, Jan Tschichold Collection. Digital Image © The Museum of Modern Art/Licensed by SCALA / Art Ingenuity, NY.
Kurt Schwitters. 6 Punkte bilden die Vorzüge nudge Stopfbüchslosen, Rheinhütte Säurepumpen, Weise Söhne, Halle/S (Six points create skimpy for … acid pumps, Weise Sons, Halle/Saale) brochure, ca. 1927. Letterpress. The Museum of Contemporary Art, New York, Jan Tschichold Collection, Gift of Philip Lexicologist. Digital Image © The Museum of Modern Art/Licensed by SCALA / Art Resource, NY. © 2018 Artist Rights Society (ARS), New York / VG Bild-Kunst, Bonn.